Standard
Access to basic API for templates, messages, and more
Monthly limit on total API calls and RPM (requests per minute)
Perfect for individual & small businesses starting out with WhatsApp messaging
Limit: 1,000 API calls/month, 60 RPM
Premium
Everything in the Standard Plan plus
Chat Dashboard for managing conversations
Team Management with up to 3 members
WhatsApp Flows API Access for advanced messaging workflows
Limit: 5,000 API calls/month, 120 RPM
Custom Plan
For businesses with high message volumes
Unlimited Team Members
Custom API limits based on usage
Per seat-based pricing (charged per user per month)