Compare
Wati is a WhatsApp inbox with a closed AI add-on. ChatBridge is a WhatsApp CRM where the AI agent talking to your customers is your own model.
Wati's Astra is their model, sold as its own SKU on top of your Wati plan and metered in credits. ChatBridge is bring-your-own-agent: plug in any LLM via an OpenAI-compatible key, and it drafts or answers live WhatsApp conversations with tool-call access to your contacts, tickets, and catalogue — included in your plan, with an approval queue until you trust it.
Wati ships an MCP server too — but it manages Wati's own Astra agent from Claude or ChatGPT. Ours exposes the runtime itself: your model handles live inbound WhatsApp with tool-call access to conversations, contacts, and tickets, and every send is gated by your workspace's autonomy setting. The question isn't who has MCP; it's whose model answers your customers.
Ticketing pipelines, SLA tracking, CSAT surveys, automation workflows, drip sequences, and the AI layer are all part of every ChatBridge plan — no per-feature gating, no per-message platform fees (Meta's conversation charges pass through at cost).
| Capability | ChatBridge | Wati |
|---|---|---|
| Customer-facing AI agent model | Any LLM — bring your own key (OpenRouter, OpenAI-compatible) | Astra — Wati's own model, separate metered SKU |
| MCP server | Opens the agent runtime — autonomy-gated sends | Yes — but it manages Wati's own Astra agent |
| Staged AI autonomy (draft → approve → autonomous) with audit trail | Configure-and-go with escalation rules | |
| Outgoing webhooks with response actions | Webhooks only | |
| Ticketing, SLA & CSAT in base plan | Check their plan tiers | |
| Per-message platform markup | None — Meta charges pass through at cost | Check their pricing |
Claims verified September 2026 against Wati's public product, docs, and pricing. Spotted something outdated? Tell us and we'll fix it.
Why it's different
Most platforms now ship an MCP server for data access — and keep the customer-facing AI locked to their own model, priced their way. ChatBridge is built the other way around: bring any LLM with your own key, and it runs your live WhatsApp conversations with tool-call access to contacts, tickets, and your catalogue.
Every AI action is logged, drafts go through an approval queue until the model's track record earns autonomy, and ChatBridge has no metered AI revenue to protect — the open agent layer is the business model.
Wati is an established product with a large customer base and a broad integration marketplace, and Astra is a genuinely capable agent builder — it spans web, voice, SMS, and RCS as well as WhatsApp, with voice cloning. If you want that channel breadth, or a widely-adopted conventional WhatsApp inbox, and you don't mind the AI being theirs and separately metered, Wati is a reasonable choice.
FAQ
Scope. Wati's MCP lets an AI assistant build and manage Wati's own Astra agent — useful, but the model talking to your customers is still theirs, on their meter. ChatBridge's MCP opens the runtime: your model, your key, your prompt, answering live WhatsApp with tool access to your CRM — and sends held behind an approval queue until you raise the autonomy level.
Yes. Your WhatsApp Business Account and phone number are Meta assets, not Wati's — connect the same WABA to ChatBridge via Embedded Signup and your number, display name, and quality rating carry over. Approved templates live on the WABA and sync in automatically. See /switch for the full walkthrough.
Conversation history from your previous tool doesn't transfer — Meta doesn't expose it. New messages flow into ChatBridge from the moment your WABA is connected; contacts can be imported via CSV with preview and validation.
You paste an OpenAI-compatible API key (any provider, including OpenRouter) in Settings → AI. Your model then drafts replies, or answers autonomously once its track record earns it — every suggestion is logged, and autonomy is unlocked per your own thresholds.
Moving from another platform? See the switch guide →
Your WhatsApp number and approved templates move with you — they're Meta assets, not your tool's.
14-day free trial · Cancel anytime